Built by Work. Rebuilt by Purpose.
HI, I'm Brandon Frere. I've spent thirty years building all sorts of companies. I've been involved in construction, real estate, wellness, financial services, technology, and many other ventures. I've had public success and public failure, and I've learned way more from the second. This is the whole story, told straight.
building & operating
industries — construction, real estate, wellness, finance, tech
sons at the center of everything
The short version.
I grew up on a cattle ranch in West Sonoma County, in a working-class family of French and Italian immigrants who taught me that character is built through hard work. Over the years, I’ve managed major development projects, scaled technology businesses, built a large financial-services company, and led teams through both growth and failure. Today, I’m back where I started—on the land, with my family—leading business development, managing our family vineyard, building a new technology company, and mentoring entrepreneurs and others working to rebuild their lives.
The full story
Principles I live by.
Fail First, Fail Fast, Fail Forward
Failure isn't the opposite of success; it's the tuition.
Fully Embrace Reality
Accept the world as it is, not as you wish it were. Everything useful starts there. And life becomes more frictionless.
Actions Define Character - Not Words
What you "DO" when it's hard is who you are.
Honor in Absence
Speak of people as if they were in the room.
“The most meaningful work of my life began when I stopped building for myself and started building for others. In the end, a life isn’t defined by what you built at your best, but by what you chose to rebuild—and who you rebuilt it for.”
The work — then & now.
Construction & Development
Building homes across California.
Wellness & Franchising
Acquiring and scaling multi-location businesses.
Financial Services
Building companies at national scale.
The Turnaround
A wellness business venture, from sticks to bricks.
The Land
Managing the family vineyard in Sonoma County.
The Build
Leading an early-stage technology project.
The through-line.
Service is the part of my story that never changed. Today that means mentoring founders, startup entrepreneurs, helping people coming home from incarceration prepare for work and rebuild confidence, supporting nonprofit efforts, and showing up daily for my sons, my parents, my friends, and the community. It's the work I'm proudest of — and the work I intend to grow.
What people who know me say.
“He rarely talks about what was taken from him. Instead, he talks about what he learned, what he could have done differently, and how he can be a better father, friend, and person moving forward.”
“Today, fatherhood is clearly the defining priority in his life.”
If our paths have crossed, I'd be glad to connect.
Business, an idea, mentorship, or a conversation — I read everything myself.
Get in TouchBuilt with my own hands. Rebuilt with my own resilience, determination, & accountability.
EST. 1977