Entrepreneur in an empty office for a startup or failure and bankruptcy

Entrepreneurs are no dummies, but that doesn’t mean that they always do what’s best for their company. Certain actions, habits, and behaviors can not only harm a business but also lead to its eventual downfall. Failure can be a useful tool for entrepreneurs but some mistakes are avoidable, unnecessary, and easily prevented with a little foresight and self-awareness.

Excessive Ego

As an entrepreneur and business owner, having a healthy ego can be a good thing. It can grant you self-respect and confidence in your leadership and decision-making. Excessive ego, however, can be your biggest enemy. It can lead to over-confidence that causes you to miss opportunities, micromanage, and think there’s nothing new to learn. Even worse, it can make you think that every decision revolves around you — a dangerous mistake. At the end of the day, everything should revolve around your business — your employees, your customers, and how to best bring value to everyone.

Hiring Friends Over More Qualified Candidates

Part of the great thing about being a business owner is that you get to call the shots — and what would be better than being able to work with your friends or loved ones all day? Hmm, maybe working with professionals who are actually qualified for the position? Nepotism certainly exists in business and while it may seem like a great idea to work with friends or family, it can often be a hindrance. Not only can the emotional ties to these people affect decision-making, but there could also be far more qualified people out there who could provide more value to your business. Besides, nepotism generally creates resentment among other staff members. It’s best to avoid anything that could cause a conflict of interest or hint at favoritism.

Giving Up When Things Get Tough

When things get tough, it can be difficult not to wonder if it’s time to just quit. There may certainly be times when a business is faltering to the point of no return, and it’s just time to cut your losses. However, it’s also important to avoid discouragement over issues that can potentially be overcome. Ultimately, it’s important to determine whether or not your venture is worth it; does it add value to your life or seem to be an endless drain? Like most things in life, achieving goals doesn’t often happen linearly — or exactly to plan.

Assuming 

What’s the old saying about assuming? Assuming rarely works out well, particularly in regards to business matters. You can have a stellar six months of revenue and growth, only to be hit by a dry spell where you’re scrambling for clients or sales. If you assume that there will be no lean times, that growth will automatically come organically, that your business is 100 percent rock-solid, you’re ignoring numerous factors that could potentially ruin a business. A safer route would be to plan; plan for growth and how to achieve it. Plan for ways to garner more business in periods where things slow down. Plan for contingencies. Be forward-thinking and solutions-driven. Intel tech legend and businessman Andy Grove said, “Success breeds complacency. Complacency breeds failure. Only the paranoid survive.”

What is your entrepreneurial DNA? Are you a Builder, Specialist, Opportunist, and Innovator? Understanding strengths and weaknesses determines outcomes.

 

You have an amazing innovation you want to bring to market. Your innovation, though, is only one factor in this statement. The other one is you. Your strengths and weaknesses as an entrepreneur will intensely impact your ability to succeed. Investors are increasingly looking to back entrepreneurs whose strengths match up with their projects. One portfolio manager of high-growth international companies, Joe Abraham, calls these characteristics your entrepreneurial DNA, which he breaks down into four quadrants: Builder, Specialist, Opportunist, and Innovator.

Builder

Do you excel at constructing an organization from the foundation up? If so, you might be a Builder. These entrepreneurs pride themselves on their strategic abilities, seeing exactly what needs to happen to get to a specific goal, staying ahead of the competition at every step. They love the battle and love winning even more. Often, Builders are described as calculating, ruthless, cold, focused, and driven.

Specialist

Specialists enter an industry and spend the rest of their lives becoming an expert. They are strong on knowledge and relationships in their specific corner of the business world, but can struggle to stand out in a crowded marketplace of competitors. Specialists are great at starting small, family businesses, but, when it comes to scaling, lack the vision and broader experience to succeed.

Opportunist

Are you a dreamer? Do you pride yourself on your limitless imagination? Opportunists dream big, go big, and, when they crash, go down in flames big. When you find yourself, for good or bad, diving into projects more quickly than is expedient, you are flying your Opportunist flag. Impatient, these entrepreneurs are constantly looking to be in the right place at the right time to make money.

Innovator

The strength of the Innovator is to work meticulously and tirelessly to perfect their invention, product, system, recipe, or product. Their weakness is that they focus so much on their innovations, they miss opportunities because the realities of the business environment are less engaging than innovation breakthroughs and solutions.    

There is no explicit formula for success. Each of these types of entrepreneurs have strengths and weaknesses that powerfully impact the likelihood of successfully bringing an innovation to market. Investors, more than anything, are looking for execution rather than an idea. For investors, when a Builder teams up with an Innovator, the potential for success is unlimited.

Even if you don’t believe in narrowly defined characteristics determining outcomes, it is critically important to fully understand your strengths and weaknesses. To bring your innovation to market, you will have to build a team that makes up for your weaknesses. The success of your business may depend upon your ability to look inward, before you start looking outward.  

Learning More Every day

Every entrepreneur can gain an advantage by learning faster. Industries change every day and the amount of information that needs to be sifted through is monumental. Yet, there are some modern tools and concepts that may increase the speed of learning for a large portion of people. Here are a few of the tools that some of us have found useful for out-learning the competition.

Learn What Is Necessary:

Having the tools is important but knowing how to learn is the other part of the equation. Without knowing what you should be learning, or how to decide whether something is worth studying, the act of learning may still be a waste of time.

If a book contains information that may be useful to you, it may be wise to read up on a review, summary, or report of the material before beginning any reading. The condensed information may be enough to continue or to steer you in the right direction towards the information you need.

When starting a new book, keep summaries in mind as well. The table of contents, index, or last page in a chapter may contain all the information you need.

Warning: Your body may only be able to handle 90 minutes of engagement at a time. Some believe 25 minutes of engagement followed by a 5-minute break is essential. You may learn better by repeating lessons, quizzing yourself on if you understand the lesson, and performing a task using the lesson to make sure you know it. Try not to push yourself too much when learning, and remember to take regular breaks and get plenty of sleep.

Speed Up Learning:

Spreeder is a speed reading program that formats words in such a way to make it possible to read them especially quickly. You might find yourself reading much faster after Spreeder sets a pace, positions words to be in clumps of 5 to 7, and (optionally) removes words that are deemed inconsequential to understanding the meaning of the text. The program also calculates how long it will take to read at your current reading speed, which can help plan the act of reading a book with other parts of the day.

Mercury Reader formats sites in a way that makes them easier to read by removing ads and putting the words in a clear legible font. By using Mercury reader you can also send articles to your Kindle, which puts them in a Spreeder accessible format.

Video Speed Controller speeds up videos on chrome up to 64x their normal speed. Unfortunately, at around 4x to 5x of the average listening speed many voices may be difficult to interpret. However, if you are viewing a video with great subtitles you may be able to silence the voice and treat some videos like Spreeder with increased visuals. If the subtitles are not great you can use the voice to clarify the text.

Anki is a digital flashcard system used to test memorization of a certain topic. The cards are displayed at a decreased frequency depending on how well a person memorizes them over time. Anki follows a belief that memory improves through spaced repetition and effort. Because of this, it starts showing a card to a user less frequently as a user masters the concept.

Learning Sources:

Lynda is an educational service that provides training videos for a wide variety of skills. Many libraries have a deal with Lynda where members gain free access to Lynda’s lessons. In addition, LinkedIn connects to Lynda’s learning network, which can immediately influence your network.

Udemy is a version of Lynda that anyone can join. Individuals can make custom classes, a certificate for completing the class, and a 30-day money back guarantee in case you don’t think what you’re learning is useful. Users have the option of rating each class which helps make the most useful classes more likely to appear. Each class offers a certificate of completion to prove that you have completed the class, which may be important if a user needs a record of taking the class.

Degreed is the Facebook of learning resources. It contains many different educational providers and different resources and comments on the different sources. At Degreed you can pay someone to review your learning plan and potentially earn a degree.

Let us know if you use anything to increase your learning speed. Tell us about the tools you use to learn in the comments below.

Travelling quickly through a city.

Every entrepreneur strives for speed and effectiveness. With the right tools, every entrepreneur can increase their speed and effectiveness. In the modern day, the number of tools available is so plentiful that no one knows which are significant enough to use. Here are a few of the tools that have been tested by us and found to speed up some of our processes.

Faster Processes:

Video Speed Controller – How often do you watch videos for research? This extension allows HTML5 videos (including Udemy and YouTube) to have a viewing speed of your choice between 0.07 and 64.0 times the normal viewing speed of a video. Watching videos at x2 speed, or up to x4 may be reasonable depending on the speaker. It is possible to complete several hours’ worth of research at a fraction of the time. If you are a fast reader you may be able to turn on captions and watch a video at speeds faster than the speaker can articulate.

Feedly – If your work requires research from a lot of different sources, why not collect them and have them displayed to you every morning? Feedly allows you to follow multiple sources and have them displayed every day by category. This app can inform a viewer of all the industry-specific news they need in record time. Feedly can be remarkably useful for getting information quickly in the morning.

Evernote – This is a note-taking tool that can be accessed quickly that can synchronize with communication apps like Slack or CRMs like SalesForce. Evernote can also allow you to quickly scan and share documents or clips of articles from the web. With this sharing feature, Evernote can effectively help teams sync up bursts of inspiration.

Faster Commands:

Quicksilver – Set up quick “verbs” to use different programs with quick speed. With Quicksilver a user can type “Call Dad” and have the computer look into the contact information and dial the number for you. This tool is Mac only. The most popular Windows equivalent is probably Launchy.

AutoHotKey – You can define specific mouse movements, button presses, or gestures for specific processes on your computer using AutoHotKey. For example, you can click and move your mouse in a “G” motion to open google. If you can think of a gesture or button combination then AutoHotKey can train your computer to immediately perform that action and speed up your workflow. If there is any other keyboard or mouse press that a user wants to use for a specific purpose they can dedicate their computer to that purpose.

Texter – Texter may be one of the fastest ways to type text if you have something that you write constantly. For those moments when you need to type, you can set up shortcuts with these programs. You can use this program for common long form responses; for example, you can set “MyContact” to automatically insert your contact info:

My Name

MyEmail@gmail.com

(555)555-5555

My Address

Do you have something that you write all the time that could be auto-completed like this?

Automation:

IFTTT – This device does nothing more than let other programs talk to one another. Seemingly this is not very powerful, but it becomes much better when you realize you can ask for an email weather forecast every morning and can post some aspects of social media simultaneously. For those interested in even more time-saving functions, rival company Zapier markets itself as a more business-friendly alternative and Huginn is an open-source version of IFTTT that you can program yourself.

Doodle – Doodle is a planning tool that allows people to automatically sync their schedules together. This can save a lot of hassle over having two people constantly readjusting their time. It is also possible to put your own schedule in the program and ask others to plan around it. The program syncs up with Google Calendar, which makes it easy to get reminders for your plan.

LastPass – LastPass collects all your passwords in a vault and asks to fill its vault with all the passwords that you use while using this feature. Anytime you revisit the site, LastPass will provide a button to immediately repopulate the password area. LastPass requires a master password to get into the vault and look at your saved passwords. By adopting this app into your life you can have a wide variety of passwords without having to worry about your memory, and you can save time that you would have otherwise used to fill out the password field.

Email Productivity:

Unroll.me – This program can allow users to see a dashboard of all their subscriptions and newsletters every morning. The program also helps de-clutter e-mail and helps the user unenroll from any subscription service they are participating in.

SaneBox – This program looks at your e-mail and determines which e-mails you probably haven’t been looking at and puts all of those in its own file for you to reference later.

Productivity Chrome Extensions:

Toby – Toby is an alternative bookmark generator that allows you to attach pages that you are not using to the “New tab” section of your computer in a customized filing system for later. By using Toby it is easy to separate pages that you’ll need for yourself and pages that you need in case someone requires them later.

Pocket – There are times at work when an article immediately catches my attention, but I don’t have time to read it. Pocket solves this problem by storing articles you might want to read later. This extension also connects between devices to enable reading articles in another location providing the Gmail accounts are linked. Pocket has successfully stopped me from indulging in too much research that might be useful at work and allows me to focus on whatever is necessary for that day. In this way, Pocket increases productivity at work.

Time Management:

RescueTime – Would you like to keep a detailed analysis of where you spend your time and have a report sent back to you in email form? If so then a report by RescueTime may be a good way to find out exactly how much time you spend on each website or tool while using your computer. If you decide that any of the sites you visit are bad habits, you may be able to gain a little more time in your life by using the next app.

StayFocused – This program can restrict access to sites of your choice for a set amount of time. This can be used for your own personal development in order to reclaim focus. If you use this with RescueTime you may be able to pinpoint the sites that do the most harm to your productivity.

 

We hope that these tools help you as much as they have helped us. Do you use any other tools or techniques for your own productivity? Please share in the comment section below!

Entrepreneurs distinguish themselves by linking together qualities such as being positively engaged, true grit, and open to change and learning

No knock on business owners, but not all people who own businesses are entrepreneurs. Like entrepreneurs, business owners risk more, take on more responsibility, and have more control over their work lives than employees. The difference, then, is the motivation. Entrepreneurs are not simply trying to make a living, but measure themselves by their achievement and success. As Peter Drucker, one of the founders of modern management, says, an entrepreneur is “someone who always searches for change, responds to it, and exploits it as an opportunity.”

And though not every entrepreneur is the same, there are core elements that many share. These qualities link together, forming chains of strength that entrepreneurs use to pull themselves forward. Here are a few:

Proactively Engaged

Successful entrepreneurs have the vision to initiate actions, playing offense instead of defense. Instead of doing the bare minimum, or even underperforming, they outwork, outhustle, and outthink their competitors. This proactiveness has entrepreneurs looking ahead to where they want to go, versus constantly being stuck in regret over where they’ve been.

True Grit

Is life a series of obstacles or learning opportunities? Your answer to this question might tell you if you are truly an entrepreneur. In your effort to build solutions to market needs, you will face endless vexing and seemingly unsolvable issues. If you rage and resist these challenges, you might want to find another line of work. Entrepreneurs are consistently adaptable and resourceful. This allows them to persevere when most are ready to quit, thriving on adversity that make them better and stronger individuals.

And Change

Though everyone knows that the world is constantly shifting, most try to build a wall against it, yearning for predictability in a flood of transition. Real entrepreneurs actually embrace change, because that is where opportunity exists. Charles Darwin noted that species’ survival depends not on strength or intelligence, but on adaptability. Entrepreneurs view change as a positive and know that their ability to respond and adapt gives them an edge in every situation.

Learning is Earning

An entrepreneur unwilling to learn is like a river without water: empty and with nowhere to go. A deep understanding of every facet of business and life is essential and is the only way forward. A hunger for new ideas identifies you as an entrepreneur. Every facet of your business requires knowledge, and a willingness to learn is the only way to gain that crucial knowledge.

Feeding the Machine

An entrepreneur willingly sacrifices any activities that don’t nourish the brain with quality content. Wasting time with gossip or social media is ditched. Instead, entrepreneurs favor inputs that build knowledge and experience. Personal time sustains the body and mind. Feeding the machine requires the commitment of the whole person, body, mind, and spirit to building solutions in shifting, challenging environments.

Passion

All of your energy, motivation, and hard work are fueled by your passion. If you wake up every morning, fired up about what you’re doing, passionate to thrive and succeed, then you are a true entrepreneur. If you spend your days thinking about retirement, or a beach, or some other escape from the moment at hand, then you might want to consider retiring to that beach. Entrepreneurs’ hearts beat with their lifeblood of building and achieving.

Is life like a giant dirt track? Or is a giant dirt track like life? No matter, the intensity of dirt bike riding brings you right into the moment.

Is life like a giant dirt track? Or is a giant dirt track like life? Either way, when you’re timing the jumps and finding the right lines, riding around a screaming dirt bike course is an amazing rush. The intensity of dirt bike riding brings you right into the moment when the track is rutted and the dirt is flying. If there are other bikes out there, it is loud. For someone who loves it, though, it is as quiet as the inside of a church. All the chaos dissolves. You know there is a line out there. And if you find it and follow it, it will get you where you need to go. You just have to find the line.

How Do You Find the Line?

Being present, vulnerable and alive. Being in the groove, decisive and intuitive. Letting it happen. Making it happen. In the moment.  

So maybe riding a radical dirt track is like life.

When you are looking at life and business decisions, you also have to be absolutely vulnerable and alive. If something obscures your vision, an emotional reaction or holding onto an assumption or illusion, you will miss something important. And that something might be painful. And not just for you. For your family, clients, and employees.

And those people, those connections, are the most valuable assets you have. They are why you work so hard. You should be grateful for their trust.

See the Line That Provides Optimal Results

And, just as in dirt bike riding, there is, in business and life, a channel of prosperity out there. And you have to be completely open and clear, alert and awake. You have to become so focused that the chaos slips away and you are fully immersed in the moment. Ready to see the line that provides optimal results. And then be decisive and intuitive, perfectly in the moment.

And if you’re not in the moment? If you lose your focus? You can get hurt out there. And if you’re afraid? Unsure? You can get hurt out there. So I guess life is like riding a dirt bike track, too.

And even if you don’t find your bliss by blasting along a rugged, choppy track of flying dirt, you still have to let the chaos slip away. You still have to be vulnerable and alive. And completely in the moment.

Accepting, being ready for the bolt out of the blue is the path to a better life, according to Dan Millman in “Way of the Peaceful Warrior.”

“There are no ordinary moments,” says Dan Millman in “Way of the Peaceful Warrior.”

According to Millman, when moments are layered with meaning, infused with life, they cannot be ordinary. They are only tired and mundane if you see them that way. If you live them that way. Every day, you have challenges. You have stuff thrown at you. You are working diligently toward one thing but, hey, here comes something completely out of the blue.

Here Comes That Bolt

The phrase “out of the blue” comes from an old English poem, in which a bolt of lightning strikes from out of a clear blue sky.

In an ordinary life, in an ordinary moment, you don’t accept things out of the blue. You resist, and get angry and frustrated. You have your plans and this out of the blue thing, whatever it is, doesn’t fit in. But if you treat every moment as extraordinary, then you know things are coming out of the blue. Acceptance. Not lamenting, not inviting. Lightening just is. You just are.

And, since you are no longer resisting, you are aware as the bolt is coming toward you. You better understand its power and presence. And the more you do this, the more you can see other things coming at you, too, no matter what color the sky is. It can come out of the yellow, red, purple, or chartreuse. It doesn’t matter!

“Better to Make a Mistake with Your Full Force…”

In “Way of the Peaceful Warrior,” Millman also says: “It’s better to make a mistake with the full force of your being than to timidly avoid mistakes with a trembling spirit. Responsibility means recognizing both pleasure and price, action and consequence, then making a choice.”

Millman has been around a long time. In fact, he is still doing handstands when he feels like it. Just because it feels good. He is over 70.

This is the spirit to bring to your life. Whether you are at work, exercising, recreating, or just being with your family. You should be all in. All the time.

And this is the spirit to foster in all your efforts. Ask everyone to join you on this journey. You are here to help people, to spiritually enrich the lives of those you serve and those around you. To substantively make lives better. And don’t be misled, this is no walk in the park. The reason people shy away from lightning strikes is that they can be scary, demanding, and uncomfortable. But you can’t do anything hidden away, as Millman says, “trembling” and “timid.”

So ask yourself, and everyone gathered around you, to be in each moment with the “full force of their being.” To be a peaceful warrior. To be aware and alive.

Even when lightning strikes.

Because, in life and business, that tremendous eruption of electricity is where all the good stuff is: the best ideas, the greatest strategies, all of the raw, unharnessed energy.

It’s exactly where you need to be.

Industry conferences might be the perfect place for CEOs to discuss mental health issues associated with business leaders.

Strong handshakes and powerful keynote speeches. News of disruptive trends and insurgent strategies. The latest technological advances. As dynamic and demanding as they are, industry conferences aren’t normally known as places to make human connections and discuss mental health. 

But at least one founder and CEO, Erin McKelvey, sees that as just another unhealthy industry standard in need of unsettling.

Mental Health Struggles

In a recent article in Entrepreneur, McKelvey points to studies that show that entrepreneurs are more likely to feel isolated and alone. While depression affects about seven percent of the general population, a study, Touched With Fire, reports that 30 percent of entrepreneurs have lifetime histories with depression. They also had much higher rates of ADHD, substance abuse, and bipolar diagnosis. And even asymptomatic entrepreneurs had higher rates of close relatives who experienced these mental health conditions.

Suffering at these higher rates, what is an entrepreneur to do?

Mostly, until now, entrepreneurs have had to gut it out. As founders and leaders, entrepreneurs have cultivated facades of invulnerability and strength. Even as they crumble inside.

McKelvey, after struggling to understand the suicides of a close friend and two colleagues, found that connection and empathy were keys. She opened up to colleagues at a conference and, communicating honestly and vulnerably, made deeper, important connections with her peers. Validated and understood, she was ready to face the stigmas associated with depression and entrepreneurship.

Foster Intimate Discussions

Her conclusion is that industry conference keynotes could focus on dealing with everyday stresses and how to develop coping skills. Also, conferences could arrange seating that encourages smaller groups, two to four people, to foster more intimate discussions. Finally, event planners can motivate honest, real talk with discussion cards and questions, such as:

  • Tell us about a wrenching decision you had to make last week with an employee or colleague.
  • How do you manage your work-life balance? Is there such a thing?
  • Do you feel like you can let down in front of your organization?
  • Do you feel like you need to be a superhero all the time, every day?

Touched with Fire also recommends destigmatizing people with mental health differences by understanding the strengths and weaknesses associated with entrepreneurs. It is crucial they are informed about mental health vulnerabilities associated with risk-taking innovators and leaders. With empathy and understanding, entrepreneurs can continue to create economic value, generate jobs, and create social and market solutions while moderating their suffering.

Introvert entrepreneur sitting on a floor in his office dreaming of business education success promotion company growth isolated gray wall texture background.

Are you an introvert who would love to start a business, but feel you’re held back by your quiet, reserved nature? Extrovert tendencies, such as being outgoing networkers, action-oriented, and risk-takers, are often named as desirable qualities for an entrepreneur to have, but that may be due in part to what author Susan Cain calls a cultural bias rather than a template for business success. According to Cain, we live in a “society that favors action over contemplation.” She says this bias stems from our Greco-Roman roots and was solidified as we moved from an agricultural to industrial society. Does this mean that introverts can’t be successful entrepreneurs? Not at all.

You Aren’t Limited By Your Personality Type

Extroverts and introverts both have their strengths and weaknesses. Having a clear understanding that you aren’t limited by your personality is one of the most important things to keep in mind. Introverts have many excellent qualities that bring a lot of value to a business, such as the ability to focus for long periods of time, critical thinking, and high observation skills. Since they process things internally, they tend to have ideas well fleshed out before acting on them and lead from a focused place.

Focus on Your Strengths 

You may not be gregarious or a networker, but maybe you have a keen mind for analytics and marketing. Most introverts tend to be good listeners, which can help you learn exactly what a client is looking for and allow you to offer products or solutions that are a perfect fit. Instead of focusing on the things you don’t feel good at, find a way to market the skills you do have. These will bring you, and your customers, far more value than trying to be a square peg in a round hole.

Budget Your Energy and Set Boundaries

One of the trickiest things about being an introvert is how draining the day can feel. While extroverts thrive on activity, many introverts have limited energy reserves and can quickly become exhausted or overwhelmed. Determine what you can handle. Can’t do two or three meetings in a day? Stretch them out throughout the week. Balance low energy activities with ones that you find more draining.

Outsource Tasks

Introvert or extrovert, you’re only one person, and chances are there will be some tasks that are not your forte. Learning to recognize that and allow yourself to be comfortable with assigning the task to someone better suited to it will be good for your business and your energy levels. A successful business owner will have both introverts and extroverts on the team and understand how to assign them to tasks according to their strengths.

Utilize Technology

Tech is a lifesaver for many introverts as it allows them to take a bit more time to collect their thoughts and put them into words. Many companies now rely on social media as a primary form of customer service, and it can be a beneficial tool for introverts to thoughtfully perform customer interaction, outreach, and complaint resolution. Email and instant messaging can reduce your face-to-face time, and allow you a little longer to reply. E-commerce can be a useful way to sell products without resorting to high-energy sales. Utilizing tech can keep your energy reserves up while also handling day-to-day business.

Some of the most successful people today, like Bill Gates, Warren Buffet, and Mark Zuckerberg, describe themselves as introverts, proving that it’s your drive, not your personality type, that dictates success. While starting up a business may not feel 100 percent comfortable for the introverted, there’s no reason to tell yourself that it can’t be done!

 

Three green text bubbles on the left, to symbolize positive reviews, next to three red text bubbles to imitate negative reviews.

Getting positive reviews going may take a while, because people are really only likely to publish a good review if the service was particularly spectacular. But if given some sort of prompting, like a verbal asking of “hey, would you mind leaving a good review for the store later on if you have a chance?” or a reminder on a receipt can go a long way. When a review page starts getting those glowing reviews going, it’s something worth being proud of and even sharing with the business’ employees.

But, inevitably, not everyone is going to be happy with the services they receive. Upset customers are over 50% more likely to leave a negative review. If a business on average has more positive interactions with customers, the concern over negative reviews can be mitigated. It may not feel great to have a negative review left, but as a business grows it’s bound to happen.

What’s a problem, though, is fraudulent reviews. Customers that are upset for reasons probably way beyond what happened with a company may not just leave one negative, but several, some of which may be made up. Or, petty competition may throw up some bad reviews to make themselves look better. Getting rid of fraudulent reviews isn’t always easy, but there are ways to go about it. Reporting those fraudulent reviews is usually the way to go about that, but there will have to be sufficient evidence that the review is fake so there’s no “he said/she said”.

Whatever comes a business’ way, it’s important to look towards the future, and work hard. That positive attitude will transfer over into better customer interactions, until even a few bad reviews can’t dim the shine of the tons of positive reviews a business might someday have.