Born and raised in Sonoma County, California, Brandon Frere comes from a working-class background. Brandon builds on the legacy of his French and Italian immigrant relatives, with a close-knit multi-generational family that has shaped him into the person he is today. He admires his older twin brothers equally, one a Marine and one a finance professional, and wanted to be like both, but decided to follow in the latter’s footsteps to pursue higher education and the professional world. Brandon studied at Santa Rosa Junior College and CSU, Chico, where he received a degree in Construction Management. Brandon has traveled the world and lived and worked in places like the United Kingdom, Australia, Mexico, and Costa Rica. He has been an avid athlete since he was a child — snowboarding, skiing, SCUBA diving, surfing, and dirt bike racing. The dirt bike racing brought Brandon to a pivotal moment in his life when he crashed and shattered a vertebra in his neck. Despite being given terribly low odds for recovery, Brandon bounced back stronger than ever, undeterred. He continues to live an active life in Sonoma County.
Brandon has always had a mind for business. As a kid, he would sell mistletoe and candy door-to-door, and used his dirt bikes to make money to save to buy a motorcycle. But Brandon didn’t always know precisely who he was or what his purpose would be. After graduating from Chico with a degree in Construction Management, he launched a career in homebuilding. Brandon spent 5 years managing the construction of thousands of homes throughout the Bay Area. Gaining vital experience in management, logistics, and operations, he was unknowingly laying the foundation for the next chapter of his life. After a stint in real estate investment, Brandon finally awoke to the fact that business was the arena where he could truly shine. Brandon bought, expanded, and improved profits of several spa franchise locations in the Bay Area. A leading owner in the franchise in sales, Brandon learned the value of a membership-based business. But Brandon saw the limitations of a brick-and-mortar business, and wanted something more. He decided then to launch into the world of financial services, which he knew could impact people at a much larger scale.