Entries by Team Brandon


Tips For the Entrepreneurial Introvert

Are you an introvert who would love to start a business, but feel you’re held back by your quiet, reserved nature? Extrovert tendencies, such as being outgoing networkers, action-oriented, and risk-takers, are often named as desirable qualities for an entrepreneur to have, but that may be due in part to what author Susan Cain calls […]


Are You Fit To Be a CEO?

Why is it especially important for a CEO to stay fit? The health benefits of a robust exercise regimen are clear for anyone. CEOs, though, have high amounts of stress and limited amounts of optional time. Health experts strongly associate these proportions with high health risks. Goodbye Cortisol, Hello Endorphins First of all, increased fitness […]

Harness Social Proof to Ignite Your Marketing Strategy

What do you do when you don’t know what to do? Most humans look to each other on the assumption that someone nearby will know. This is called social proof, or informational social influence, or the intelligence of the herd. Social proofing is nothing new. It is based on a human desire to behave in […]


Universities Incentivize On-Campus Entrepreneurial Endeavors

Have you noticed that many innovators leave college early? Or, they begin making their groundbreaking innovations after graduation? Colleges have noted this, too. The Morrill Act of 1862 granted land and resources for higher educational institutions focused on agricultural and technical studies. These public and land-grant colleges include leading universities focused on research, including the […]