Keeping up with the news means sometimes seeing articles about what companies have donated to, and some people taking that personally. Some vocal people say that businesses should keep their noses out of politics, but in reality, that is up for the business to decide.
Depending upon the size of the company, there are various things to consider. If it’s big enough to have shareholders, it means having to consider what they think before donating. If the company is smaller, there may not be a whole lot to donate in the first place. And even if a donation is made, it likely won’t make front page news anywhere. But in the smaller company, employees might take it more personally if business profits are given to a cause they feel strongly against.
Outside of the business, going back to the idea of current and potential customers not liking any sort of political involvement, that idea seems to mostly come from older crowds. There’s a newer idea, at least being vocalized more, that consumers are okay with businesses donating to causes that align with their ideals, because then the consumer can choose either to support that business or not.
There’s another bit of truth that businesses can’t entirely avoid politics, even if they aren’t actively donating to a cause. Business practices like deciding who to hire or what regulations are enforced more strictly than others can be seen as political statements by consumers. At that point, it becomes a matter of deciding what principals they want to back, to stand firm by those values, whether they’re called political or not.