You have an amazing innovation you want to bring to market. Your innovation, though, is only one factor in this statement. The other one is you. Your strengths and weaknesses as an entrepreneur will intensely impact your ability to succeed. Investors are increasingly looking to back entrepreneurs whose strengths match up with their projects. One portfolio manager of high-growth international companies, Joe Abraham, calls these characteristics your entrepreneurial DNA, which he breaks down into four quadrants: Builder, Specialist, Opportunist, and Innovator.
Do you excel at constructing an organization from the foundation up? If so, you might be a Builder. These entrepreneurs pride themselves on their strategic abilities, seeing exactly what needs to happen to get to a specific goal, staying ahead of the competition at every step. They love the battle and love winning even more. Often, Builders are described as calculating, ruthless, cold, focused, and driven.
Specialists enter an industry and spend the rest of their lives becoming an expert. They are strong on knowledge and relationships in their specific corner of the business world, but can struggle to stand out in a crowded marketplace of competitors. Specialists are great at starting small, family businesses, but, when it comes to scaling, lack the vision and broader experience to succeed.
Are you a dreamer? Do you pride yourself on your limitless imagination? Opportunists dream big, go big, and, when they crash, go down in flames big. When you find yourself, for good or bad, diving into projects more quickly than is expedient, you are flying your Opportunist flag. Impatient, these entrepreneurs are constantly looking to be in the right place at the right time to make money.
The strength of the Innovator is to work meticulously and tirelessly to perfect their invention, product, system, recipe, or product. Their weakness is that they focus so much on their innovations, they miss opportunities because the realities of the business environment are less engaging than innovation breakthroughs and solutions.
There is no explicit formula for success. Each of these types of entrepreneurs have strengths and weaknesses that powerfully impact the likelihood of successfully bringing an innovation to market. Investors, more than anything, are looking for execution rather than an idea. For investors, when a Builder teams up with an Innovator, the potential for success is unlimited.
Even if you don’t believe in narrowly defined characteristics determining outcomes, it is critically important to fully understand your strengths and weaknesses. To bring your innovation to market, you will have to build a team that makes up for your weaknesses. The success of your business may depend upon your ability to look inward, before you start looking outward.