Starting up a business takes money, a plan, and a fair amount of courage. Many of the people who start up a business would call themselves entrepreneurs, and some of them would be right. However, Brandon Frere, CEO and President of Frere Enterprises, would argue that not all people who start a business are entrepreneurs.
“Not everyone is an entrepreneur. Some of those people are what I call ‘technicians suffering from entrepreneurial seizures,” said Frere. Please be aware that’s not meant to be disparaging or say that people who may not specifically be entrepreneurs can’t be successful. Being an entrepreneur requires much more than people often realize: (1) customer service; (2) networking; (3) management on most levels; and (4) a solid understanding of how the business functions. The list of things a true entrepreneur needs to not just handle, but handle well can go on forever. A technician of a specific occupation might be the most amazing in a specific field, but if they can’t handle the rest of the requirements that it takes to successfully run a business, such as marketing tactics, they may not entirely be an entrepreneur according to Frere.
Being successful in a business may depend on many more factors than the ones that are plainly obvious. Being a successful entrepreneur is similar. Perhaps a professional in a field is looking to start their own business so that they can be in control of themselves. “(Someone) may find it much more difficult than they were thinking or just not what they really wanted. For some people, though, it may be just the kick they need to really become an entrepreneur,” said Frere.