The world can be a steady stream of endless distractions. Even if you’re just average, you check your phone 80 to 150 times per day. And maybe you spend more time than you wanted on Insta because your friend’s adorable bunny led you down a 45 minute rabbit hole. You binge all of The Haunting of Hill House over the weekend—and somehow that is less scary than looking at your finances. Which you put off doing. Again.
We know. We get it.
But here’s the thing. If you are going to get that business off the ground, you’re going to have to learn to do one thing really well. Because it’s not who you know. It’s not where you’re from. No, it’s not about your astrological sign, either. Okay, maybe a little. The main thing, though, that sets the most successful entrepreneurs apart is their ability to focus. And, here is the secret part: you don’t have to be born with focus — you can learn it.
Of course, there are books and coaches out there that will sell you some focus. But, honestly you can just DIY it. It just requires an openness and some discipline. Alright, a lot of discipline. But it’s not like you have to be all work and no play. In fact, that’s the beauty. Play is built in.
One system, designed by Dan Sullivan, is made up of Focus Days, Buffer Days, and Free Days. All are essential for the greater good, and that good is doing what entrepreneurs do best: innovating, building solutions, and adding value to the lives of clients and employees.
On these days, you spend most of your time doing what you do best. Usually, these are the days entrepreneurs live for. If you are a builder, you build. If you are a writer, you write. If you are launching a business, liftoff! It’s the time to play to your strengths. One practitioner of the system, Danielle LaPorte, makes Tuesday, Wednesday, and Thursday her days to focus. She doesn’t answer the phone or email. The block in the middle of the week allows her time to build momentum and generate the work that not only makes her happiest, but also makes her the most money.
These are the days you lay the infrastructure for focus days. This is when you do the have-to’s such as meetings, planning sessions, proposals — everything that allows full attention on focus days. LaPorte does this on Mondays and Fridays, starting and ending her week with the tasks, emails and phone calls that get in the way of the heart-singing stuff. For her, Monday and Friday are like stretching out before and after an exhilarating workout. It feels good to do even mundane tasks because you have a sense of purpose.
Free Days are key. And they have rules. They have to be at least 24 hours with 100 percent exclusion of work worries. You get proper sleep. You do activities that renew and refresh. LaPorte lets it roll on weekends—“play, party, veg, nest.” She also holds Sundays especially sacred. Giving up her computer, she reads for inspiration and connects with friends. Sullivan says these recharge days are as important as any others. Without regularly unplugging, systems get overheated, and that’s when mistakes are made.
Focusing energy and time with a disciplined, uber-productive system is a way to take your entrepreneurship to the next level. It’s totally up to each person to decide if setting a date for your business launch should be a Focus Day or a Buffer Day. Also, make sure not to do it on a day when Mercury is in retrograde, though you better have “Mars, Jupiter and Saturn direct.” But don’t do it on a Free Day. Remember, planets and stars are fine on your free days, but no business!