Many entrepreneurs want to find their work’s purpose but don’t know how to describe it. The concept of ikigai, may be an elegant way of expressing what people look for when they want “purpose.” Ikigai can also be used as a planning tool to find the motivations of different goals or entire businesses. Ikigai is composed of four questions, are you doing what you love? Are you doing what the world needs? Are you doing what you can be paid for? Are you doing what you are good at?
What You Love
An entrepreneur may want to start at the top of the circle and consider what they love to do. Entrepreneurs don’t need to produce something that is loved, but the act of producing should be something they are passionate about. If a person is doing something that they love then they may be able to take on harder challenges. The more an entrepreneur cares about the business, the more they’ll be able to learn and persevere from those challenges. When work isn’t so trying, passion can make every day a little better.
What the World Needs
Fulfilling customer needs is at the heart of a business, but fulfilling employee, and personal needs are just as important. When a business tries to fulfill a need, It needs to make a strong argument on how it fills that need. Once an argument is strong, it should be obvious. Discovering how to make a business strong and obvious may reveal ways that the business can be improved. When a business is stronger and more obvious it is more likely it will fulfill the need it was created for.
What You Can Be Paid For
After being certain a business fills a need, an entrepreneur should sure people cares enough to buy what their business is selling. Money is a necessary system at the heart of a business, and most businesses won’t function without a good monetary plan. If someone loves the business but isn’t willing to pay, then the business may not be worth pursuing. Some turn their business into a hobby until it can make money. By using a little creativity, most endeavors can find a market.
What You Are Good At
Finally, a person should do what they are confident in doing. This shouldn’t stop someone from trying new things. It may be wise for an entrepreneur to perform tasks that are outside of their comfort zone. An entrepreneur may want to spend more time measuring whether a new task is possible, and deciding what skills are required. By measuring, it becomes possible to find out just how good a person needs to be to solve difficult tasks. If an entrepreneur needs to try something they are bad at but gets better through attempting the challenge, then that may be best of all.
Thinking with ikigai may be a good way to measure a business’ emotional value. By thinking with ikigai entrepreneurs may be able to figure out what causes people to care about their work.