Brandon Frere walking his Sonoma County property
Present Tense

The comeback is a daily practice.

Not a story about the past — a report on the present. Here's where my focus go today.

Current Work

Three things on the bench.

A telehealth consultation on a laptop while reviewing data on a tablet

Navigating Healthcare

After watching my father go through the healthcare system, I saw how much families are left to figure out on their own. Now I'm developing AI technology that helps patients and families navigate their care, in their own voice.

Vineyard rows on a Sonoma hillside at golden hour with a vintage truck on the access road

The Land

Back on the family ranch in Sonoma County, working the vineyard. Dirt under the nails, long days, patient work. That's it. That simple.

An advanced flying-wing aircraft above a cloud layer

The Build

An early-stage technology project — product, process, and the road to launch. Not easy, but someone's got to do it.

Of Service

The work that matters most.

Alongside the projects, I advise founders and firms on operations, systems, and growth — and I mentor two groups that matter most to me: early-stage entrepreneurs, and people reentering society after incarceration who are rebuilding careers with confidence.

If you're on one of those journeys and think I can help — reach out
Two hands clasped in a firm handshake
“Fail first, fail fast, fail forward” isn't a poster on my wall. It's the operating system of everything on this page.

If any of this overlaps with your work, let's talk.

Get in Touch